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May 19, 2019
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How the (plant-based) sausage is about to be made

It’s been a big year for Impossible . The bay area based food startup kicked the year off with a new take on its titual burger, and just last week announced the closing of a $ 300 million round hot on the heels of its Burger King distribution.

What comes next for the company likely won’t come as much of a shock to anyone steeped in the world of plant-based meat replacements. Engadget got a bit of behind-the-scenes time at the startup’s Redwood City location, discovering that sausage is next up on the Impossible menu.

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From the sound of things, the breakfast food will mostly be made up of the same stuff as the company’s burger patties, right down to the imitation blood. Instead, the amounts of the ingredients will be mixed up in different proportions, with potato protein removed completely. In fact, the company’s got a lot of different recipes in the work that are largely reconfigurations of its “platform” product. Imagine it as a modular menu, if you will. Heck, rotating the same few core ingredients has worked pretty well for chains like Taco Bell over the years, so why not health foodstuffs?

Timing and all that other good stuff is still TBD.


TechCrunch

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Danielle E.
Hi, I'm Danielle Eubanks! I'm an entrepreneurial and for the past 10 years I’ve been studying the Digital Publishing Landscape and it seemed a natural progression into a “helping” profession.