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You have to read these Issuu Impressions!
November 7, 2014

You have to read these Issuu Impressions!

A couple of weeks ago, I was searching online for Issuu impressions to help me decide if I should publish a large PDF file on my website. I found a much better solution at Yumpu.com, which allowed me to convert my large PDF to an electronic document called an ePaper.

Most of the other services I found charged too much and took way too long to upload and convert my document. They weren’t able to display my PDF on mobile devices, which is very important to my company, and they couldn’t embed audio, video, input fields, sign-up forms or any other rich media in the document.responsive

ePaper from Yumpu.com are responsive!

I spent a few days researching several services, so I know a little about the technology and software used. I ended up going with an HTML5 and Flash solution because it works much better with Google SEO. People click on my Web page more often than they download PDF files, and it can be uploaded to social media sites like Facebook, Google+, Twitter, Blogger and Tumblr.

I was also happy to find out that the service was free. I didn’t have to pay to convert my large PDF to a digital magazine that most likely wouldn’t increase traffic to my site and wouldn’t allow me to promote my site on social media. I’m excited about it, and I’ve been reading about Yumpu.com for the past few days.

Why ePaper Is the Way to Go

I had a specific solution in mind when I was searching for Issuu impressions, and I knew that I needed to embed hyperlinks, videos and audio files in my document. I also needed my page to load quickly on mobile devices, which is a challenge with PDF files. I found this list of benefits to using ePaper in a 2013 digital publishing study:

  1. It can easily be embedded on any website. Since ePaper is designed using HTML, it’s already in the right format to be displayed in browsers and mobile devices. This benefit is the key to making the others possible because it allows you to put rich media within the document. It also allows Google to index it like a regular Web page.
  2. It’s interactive. This detail is one of the most important points in modern Web design. Interactive content engages your readers and encourages them to volunteer information about themselves. It gives you valuable feedback from your readers as well as valuable analytic data about your traffic.
  3. Research shows it attracts more page views than PDF documents. A recent Office 2014 study showed that ePaper HTML documents attract more than 2.5 times the traffic as downloadable PDF files. Many people don’t have a browser plugin capable of displaying PDF documents, and they don’t have the technical knowledge to install compatible software. You’re excluding a large portion of your readership by using PDF files instead of HTML.
  4. The format has a natural, double-sided presentation that automatically feels familiar to readers. Simply put, ePaper comes with an attractive embedded Web app that displays pages side by side, like the pages in a book. People feel comfortable reading the document, and it makes them more likely to interact with your content.
  5. It brings traffic to your website. Site analytics show that ePaper documents bring 12 times the search engine traffic as PDF pages. Google indexes ePaper Web pages because they’re written in HTML and can easily be scanned by Google robots. Therefore, the content within the document is displayed directly on the search page, and readers get a preview of your website.
  6. It can be shared on social media, forums and other Web apps. It’s easy to embed the HTML code used to display your Web page in any online form that accepts HTML, such as Facebook, Twitter, eBay, Tumblr, forums and blogs. Most of the websites offering Issuu impressions don’t mention this fact.
  7. It loads faster than a PDF document. Web browsers are designed to load HTML pages, and they require a plugin to display PDF documents. HTML pages load faster than other formats because HTML is the language of the Web.

A Little Background About My Situation

Adobe_PDF_iconI’d heard that PDF files get less traffic than HTML pages, and the document I was publishing was important for my website. I needed to be able to embed video and input fields in the document and have it come up when readers searched for my niche keywords. I found all these features when I went to Yumpu.com, and I’ve been using them to publish documents for SEO and social media campaigns.

PDF documents turn up in Google searches, but in general, people click on them a lot less often than HTML pages. I think it’s because they load slower and require a plugin to be able to open inside a browser. They also can’t be crawled by search engine robots the way HTML files can. It’s a lot more natural and efficient to convert digital documents to HTML format because it makes embedding them and promoting your site a lot easier.

I needed to be able to embed several videos in a digital magazine to promote my site on social media and Google. I also needed to include input fields so that readers could enter their personal details for future communication and site analytics. I knew that hosting a PDF on my site was a bad idea because I didn’t want to make my readers download a file and read it offline.

A colleague had mentioned Issuu, so I searched online for detailed Issuu impressions to compare their services with others. I’m glad I did my due diligence rather than simply following my colleague’s advice because the solution I found was much better than what I expected.

I’m very enthusiastic about Yumpu.com since it solved my problem so well. My website traffic increased due to the document I published, and I started reading about ePaper documents and learning what they’re all about.

What I Learned From All This Research

My excitement has led me to study up on Yumpu.com, and my admiration has been growing for some time now. What I didn’t know is that they’re the largest ePaper publisher in the world and that they’ve published more than 20 million documents on the Web. The largest library in the world doesn’t contain half that many books.

You can use these pages for any type of site or application you have. They work for e-commerce sites, blogs, educational sites, government sites, B2B marketing sites and websites in any other industry. Embedding an ePaper on your site is so simple that anyone who knows how to publish an HTML document on the Web can do it. You don’t have to be technically savvy; Yumpu does the technical work so that you can focus on promoting your website.


Yumpu.com homepage – Just drag & drop your PDF here and your ePaper will be created

Another great thing about this format is that it lets you reach readers who access the Internet primarily from a mobile device. PDF files don’t work well with iPhone, iPad, Android, BlackBerry or Windows Mobile. I didn’t know about this shortcoming until I started looking for Issuu impressions, and then I realized how important mobile traffic was to my website.

seoBecause ePaper documents are designed using the latest HTML features, they’re automatically optimized for search engine traffic. It’s getting harder and harder to get to the first page of Google search results with the huge amount of competition in virtually every niche. If you’re in a competitive niche, you could spend years working your way to the first page of search results, and you’re not helping yourself by publishing PDF files that users have to download to read offline or in a browser plugin.

Not only does this extra step discourage readers from clicking your page, it prevents you from getting valuable analytic data that you can use to improve your SEO campaign. A PDF file is essentially a dead end because it can’t be edited and isn’t interactive. The only way to edit PDF content is with special software that doesn’t really work that well, and it certainly doesn’t work quickly enough to embed in a website. Any Issuu impressions will admit as much.

With ePaper, you can customize the look and feel of your document by adding a company logo or tweaking the theme, colors and background. It makes matching the look and branding of your website much easier. It’s also essential to be able to embed multimedia content in your Web pages, and Yumpu lets you put all types of links, videos, audio files and input fields directly in an ePaper.

You can embed a link to your online store, and Yumpu has a WEBKiosk service that allows you to promote your products from your website. The version for iOS, called APPKiosk, lets you promote magazines and subscriptions from iPhone and iPad. It’s the best and only tool that puts your document in the hands of millions of readers on mobile devices and the Web.




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Danielle E.
Hi, I'm Danielle Eubanks! I'm an entrepreneurial and for the past 10 years I’ve been studying the Digital Publishing Landscape and it seemed a natural progression into a “helping” profession.