For the first time, the majority of Canadian publishers now sell ebooks directly to readers, a new study by BookNet Canada finds.
66% of the publishers surveyed have direct sales programs in place, a figure that’s shot up from 42% in 2013.
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Publishing ebooks is now the norm, with most publishers releasing print and digital editions simultaneously. But it’s less easy to say the same of direct-to-consumer ebook retail, despite the growing number of publishers experimenting with it.
That’s because even though two thirds of Canadian publishers offer direct sales, the BookNet Canada study confirms ebook retailers overwhelmingly remain the primary distributors of the format, which still accounts for just 10% or less of most publishers’ revenue.
Yet it could be those very imbalances in the distribution landscape and the ratio of formats that are encouraging more publishers to explore direct sales.
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