Most publishers, it’s been noted, don’t have especially strong relationships with their readers.
Penguin Random House unveils a unified consumer-facing website designed to change that—in the words of CEO Markus Dohle, “one author, one book, and one reader at a time.”
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Like other recent editorially driven discovery efforts, the new site combines information on individual titles and authors with blog content and other features meant simply to encourage engagement.
When HarperCollins launched its own website last summer, it offered customers the option of purchasing titles directly from the publisher. While Penguin Random House says it has no plans to go that route, it has proved keen to expand its distribution channels lately.
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Fast, Free Audience Research Tools (DBW)
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Why Amazon’s Opening up about Cloud Business (BostInno)
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ICYMI: Two Perspectives on Digital Investments (DBW)
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