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Posts Tagged: Case Studies

March 18, 2020
9 Views

Project Oasis is a Google-backed research initiative to support local news startups

As part of its $ 300 million News Initiative, Google is teaming up with the UNC Hussman School of Journalism and Media’s Center for Innovation and Sustainability in Local Media, local news association LION Publishers and consultant Douglas K. Smith to launch a new initiative called Project Oasis. In a blog post for Google, UNC […]

December 20, 2019
23 Views

Adtech told to keep calm and fix its ‘lawfulness’ problem

Six months after warning that the real-time bidding (RTB) component of programmatic online advertising is wildly out of control — i.e. in a breaking the law sense — the U.K.’s data protection watchdog has marked half a year’s regulatory inaction with a blog post that entreats the adtech industry to come up with a solution […]

September 13, 2019
36 Views

Element AI raises $151M on a $600-700M valuation to help companies build and run AI solutions

While tech giants like Google and Amazon build and invest in a multitude of artificial intelligence applications to grow their businesses, a startup has raised a big round of funding to help those that are not technology businesses by nature also jump into the AI fray. Element AI, the very well-funded, well-connected Canadian startup that […]

September 8, 2019
51 Views

After Epstein, it’s time for the Valley to find a moral view on capital

Is capital moral or amoral? In the predominant view held in Silicon Valley today, capital is amoral — cash is cash, and regardless of where it comes from, once it leaves the hand of its investor or donor, it no longer has that individual’s taint. That money might have previously been spent on acquiring access […]

June 29, 2019
60 Views

How startups can make influencer marketing work on a budget

Ishveen Anand Contributor Ishveen is the CEO+Founder of OpenSponsorship.com, a marketplace she founded after her experiences being a successful sports agent, to bring transparency and affordability to the sports marketing industry, namely between brands and athletes. Influencer Marketing has ballooned into a $ 25 billion industry, yet many marketing managers are left confused by this, […]

Danielle E.
Hi, I'm Danielle Eubanks! I'm an entrepreneurial and for the past 10 years I’ve been studying the Digital Publishing Landscape and it seemed a natural progression into a “helping” profession.